Rather than spend a lot of money on a theatrical release that would almost certainly leave him further in debt, Crawford director David Modigliani and indie distribution company B-Side (my employer) has released the film on Hulu, betting that the exposure of free views on the web (combined with the timing of the upcoming election and the publicity of being the first film ever to debut on Hulu) will drive DVD sales. I'm hoping he's right, because I'll be following a similar model with my book, Film Festival Secrets: you'll be able to download the book as a "try before you buy" PDF version and if you find it useful you can donate directly or purchase the print edition.
More to the point, however, is the fact that Crawford is a very, very good movie. No matter how timely the topic or novel the distribution strategy, a quality film is an inescapable prerequisite to success (unless you're making a movie that involves zombies or vampires, in which a sub-par picture can be part of the fun). Please take some time to watch Crawford on Hulu, and if you like what you see consider buying the DVD for yourself or a friend.
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