Friday, June 22, 2007

Big Bang FF announces partnership with

Indie Film TrailersThe formation of the new Indie Film Trailers site has been highlighted by an announcement of a partnership with the new Big Bang Film Festival, which holds its inaugural event this October in Philadelphia.

IFTrailers positions itself as a YouTube for indie filmmakers looking to host their trailers somewhere with a specific bent towards independent film. I'm still not sure whether I think this will work or not -- there's a lot of noise to get lost within on YouTube, but is so tiny (there are only 40 trailers on the site at present) that there's not much to bring users back on a regular basis. The key here will be growth -- and lots of it -- coupled with good communication to remind users that the site exists and has new trailers coming in every day.

Beyond that, the site needs to find a little more focus around what a user does once they've seen the video. Yes, you can view the trailer, but then what? There's no link to the film's web site, or a store to buy it, or a list of the festivals where you might see it. Unlike YouTube, where the videos are usually little stories unto themselves, trailers are an invitation to move on to a larger/longer experience -- and there's no way to do that from IFTrailers.

I'm looking forward to seeing what the site does in the future. Below I've included a sample of a trailer as embedded in a blog post.

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