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Thursday, February 19, 2009
Being a hit on iTunes doesn't matter - yet.
Over on the B-Side blog I've written a brief response to an in-depth article from TV By the Numbers about the relative place of iTunes in the world of consumer video consumption. We have a long way to go before traditional network TV is ever really "endangered" by alternate viewing methods. On the other hand, it doesn't take a genius to see the writing on the wall. Who wouldn't prefer to consume video entertainment on their own schedule, wherever they want, on whatever device they like?
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